{"id":4364,"date":"2026-04-03T09:30:00","date_gmt":"2026-04-03T09:30:00","guid":{"rendered":"https:\/\/www.federicabonomi.com\/?p=4364"},"modified":"2026-03-25T22:26:01","modified_gmt":"2026-03-25T22:26:01","slug":"translating-placeholders-variables-localisation","status":"publish","type":"post","link":"https:\/\/www.federicabonomi.com\/it\/translating-placeholders-variables-localisation\/","title":{"rendered":"Non sempre si pu\u00f2 tradurre ci\u00f2 che non c'\u00e8 ancora"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Come i segnaposto e le variabili rendono la localizzazione pi\u00f9 complessa<\/p>\n\n\n<div data-spectra-id=\"spectra-mmz0a5li-iv0u2w\"\tstyle=\"overflow: visible;--spectra-background-color: #ffffff\" class=\"spectra-is-root-container alignfull spectra-overlay-color spectra-overflow spectra-background-color wp-block-spectra-container\" data-orientation=\"vertical\"\t>\n\t\n<div data-spectra-id=\"spectra-mmz0ac8k-f12gab\" style=\"overflow: visible\" class=\"spectra-overlay-color spectra-overflow wp-block-spectra-container\" data-orientation=\"vertical\">\n\t\n\n<figure data-spectra-id=\"spectra-mn63ehfr-ku4u0p\" class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.federicabonomi.com\/wp-content\/uploads\/2026\/03\/traduzione-codici-siti-web.png\" alt=\"\" class=\"wp-image-4366\" srcset=\"https:\/\/www.federicabonomi.com\/wp-content\/uploads\/2026\/03\/traduzione-codici-siti-web.png 1080w, https:\/\/www.federicabonomi.com\/wp-content\/uploads\/2026\/03\/traduzione-codici-siti-web-300x300.png 300w, https:\/\/www.federicabonomi.com\/wp-content\/uploads\/2026\/03\/traduzione-codici-siti-web-1024x1024.png 1024w, https:\/\/www.federicabonomi.com\/wp-content\/uploads\/2026\/03\/traduzione-codici-siti-web-150x150.png 150w, https:\/\/www.federicabonomi.com\/wp-content\/uploads\/2026\/03\/traduzione-codici-siti-web-768x768.png 768w, https:\/\/www.federicabonomi.com\/wp-content\/uploads\/2026\/03\/traduzione-codici-siti-web-12x12.png 12w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div>\n\n\n<div data-spectra-id=\"spectra-mmz0ac8r-8a3krq\" style=\"overflow: visible\" class=\"spectra-overlay-color spectra-overflow wp-block-spectra-container\" data-orientation=\"vertical\">\n\t\n\t<p data-spectra-id=\"spectra-mmz0ea79-6jm5xh\" class=\"wp-block-spectra-content\">\n\t\tLa maggior parte delle persone immagina la traduzione come un lavoro su frasi complete. Ma alcuni dei lavori di localizzazione pi\u00f9 complessi che ho svolto riguardavano contenuti che non erano frasi, ma solo frammenti, in attesa di diventarlo.\t<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In un progetto, i contenuti che mi \u00e8 stato chiesto di localizzare erano composti da stringhe - frammenti di testo che sarebbero stati poi assemblati da una piattaforma in frasi complete, a seconda di cosa stesse cercando l'utente. Variabili come {event}, {location} e {product} erano inserite in quelle stringhe come segnaposto per contenuti che sarebbero esistiti solo al momento della visualizzazione.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In inglese, questo funziona in modo semplice. La lingua \u00e8 sufficientemente flessibile da non creare problemi di ordine delle parole o grammatica quando viene inserita una variabile. In italiano, tedesco o altre lingue con genere grammaticale e strutture sintattiche pi\u00f9 complesse, la situazione \u00e8 ben diversa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prendiamo una frase come \"Get your {event} tickets at competitive prices.\" In inglese, regge indipendentemente da cosa risulti essere {event}. In italiano, la traduzione dipende dal sapere di quale evento si tratta, perch\u00e9 articoli, preposizioni e ordine delle parole cambiano in base al sostantivo. Senza quel contesto, si fanno supposizioni. E le supposizioni su larga scala portano a errori su larga scala.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'approccio che funziona meglio in queste situazioni \u00e8 fornire pi\u00f9 opzioni di traduzione accompagnate da note dettagliate che spiegano il ragionamento alla base di ciascuna; cosa cambia a seconda del contesto, quali sono le alternative e quali domande richiedono risposta prima di poter prendere una decisione definitiva. Richiede una stretta collaborazione con il cliente, spesso attraverso diversi cicli di revisione, e traduttori e revisori in grado di lavorare con l'ambiguit\u00e0 e di comunicare chiaramente le proprie scelte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c8 una delle complessit\u00e0 meno visibili della localizzazione, ma \u00e8 esattamente ci\u00f2 che distingue un processo attento e ragionato da una semplice traduzione parola per parola.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n\n<ul class=\"wp-block-social-links aligncenter is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-linkedin wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/company\/federica-bonomi-language-solutions\/%20\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li><\/ul>","protected":false},"excerpt":{"rendered":"<p>Parole variabili come {event} e {location} sembrano semplici. Ma quando sono parte di frasi che devono funzionare su pi\u00f9 lingue, il processo di traduzione diventa molto pi\u00f9 complesso e necessita di importanti approfondimenti.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[21],"tags":[94,51,37,95],"class_list":["post-4364","post","type-post","status-publish","format-standard","hentry","category-insights","tag-dynamic-content","tag-localisation","tag-multilingual-campaigns","tag-translation-process"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Variables like {event} and {location} look simple \u2014 until you translate them. 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Here's why dynamic content makes localisation significantly more complex.","keywords":null,"keyphrases":{"focus":{"keyphrase":"translating variables localisation","score":37,"analysis":{"keyphraseInTitle":{"score":3,"maxScore":9,"error":1},"keyphraseInDescription":{"score":3,"maxScore":9,"error":1},"keyphraseLength":{"score":9,"maxScore":9,"error":0,"length":3},"keyphraseInURL":{"score":1,"maxScore":5,"error":1},"keyphraseInIntroduction":{"score":3,"maxScore":9,"error":1},"keyphraseInSubHeadings":[],"keyphraseInImageAlt":{"score":3,"maxScore":9,"error":1},"keywordDensity":{"score":0,"type":"low","maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2026-03-25 13:39:32","updated":"2026-04-03 10:01:21","seo_analyzer_scan_date":null,"focus_keyword":"translating variables localisation","additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.federicabonomi.com\/it\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.federicabonomi.com\/it\/category\/insights\/\" title=\"Insights\">Insights<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tYou can\u2019t always translate what isn\u2019t there yet\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.federicabonomi.com\/it"},{"label":"Insights","link":"https:\/\/www.federicabonomi.com\/it\/category\/insights\/"},{"label":"You can&#8217;t always translate what isn&#8217;t there yet","link":"https:\/\/www.federicabonomi.com\/it\/translating-placeholders-variables-localisation\/"}],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"wp_18829584","author_link":"https:\/\/www.federicabonomi.com\/it\/author\/wp_18829584\/"},"uagb_comment_info":0,"uagb_excerpt":"Variables like {event} and {location} look simple. But when they're part of sentences that need to work across multiple languages, the translation process becomes significantly more involved.","_links":{"self":[{"href":"https:\/\/www.federicabonomi.com\/it\/wp-json\/wp\/v2\/posts\/4364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.federicabonomi.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.federicabonomi.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.federicabonomi.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.federicabonomi.com\/it\/wp-json\/wp\/v2\/comments?post=4364"}],"version-history":[{"count":2,"href":"https:\/\/www.federicabonomi.com\/it\/wp-json\/wp\/v2\/posts\/4364\/revisions"}],"predecessor-version":[{"id":4367,"href":"https:\/\/www.federicabonomi.com\/it\/wp-json\/wp\/v2\/posts\/4364\/revisions\/4367"}],"wp:attachment":[{"href":"https:\/\/www.federicabonomi.com\/it\/wp-json\/wp\/v2\/media?parent=4364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.federicabonomi.com\/it\/wp-json\/wp\/v2\/categories?post=4364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.federicabonomi.com\/it\/wp-json\/wp\/v2\/tags?post=4364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}