A translation can be grammatically correct and still sound unnatural. Discover why choosing words that people actually use is just as important as getting the meaning right.
Why a translation can sound unnatural even when every word is correct Read More »
A translation can be grammatically correct and still get the meaning completely wrong. Take the English word cheeks, which can refer to two very different parts of the body. It’s a simple example of why understanding context matters in translation, and why fluent wording doesn’t always guarantee an accurate result.
A correct translation can still be wrong Read More »
Clients sometimes return to a quotation several months after receiving it, expecting everything to remain exactly the same. While we always try to honor previous quotations whenever possible, translation projects depend on people, availability and planning, all of which can change over time.
Why accepting a translation quote months later isn’t always straightforward Read More »
Clients usually think that a translation project begins when they send the files. In reality, much of the work has already started behind the scenes. Careful planning, resource allocation and communication often make the difference between a stressful project and a smooth delivery.
Why the best translation projects start before the translation Read More »
AI is becoming part of more and more translation projects, but using AI doesn’t necessarily mean removing the human element. In many cases, the most effective solution is to combine technology with the expertise of experienced native translators.
When AI does the work, what is left for human translators? Read More »
When clients think about translation, they usually focus on language. However, some projects have strict security or licensing requirements that determine who can access the documents and even where they are allowed to work. Here’s why choosing the right translator can involve much more than language skills.
Why some translation projects can’t leave the country Read More »
Not every translation project starts with a linguist. Sometimes the first person involved is a graphic designer. Discover why Desktop Publishing (DTP) plays such an important role in multilingual presentations and why clients often receive much more than just a translation.
Why translation sometimes starts with graphic design Read More »
Many clients wonder why the first localization project involves so many questions, discussions and preparation. The reason is simple: we’re not only translating one document, we’re creating a workflow that will save time and improve consistency for years to come.
Great localization isn’t built in one project. It’s built over time. Read More »
A technically correct translation isn’t always the best translation. In marketing localization, different linguists can produce equally accurate work while creating completely different experiences for the reader. Here’s why choosing the right linguist is about much more than language.
Why the best translation isn’t always the one your client chooses Read More »
Professional localization isn’t about translating faster. It’s about identifying the questions that need answers before anyone starts writing.
The most expensive translation mistake is the one nobody asks about Read More »