Why your translated content needs ongoing maintenance
A client recently asked me to review their Terms & Conditions across 12 languages, even though their website had already been translated. It’s a good reminder that localisation doesn’t end at launch.
Because websites evolve. Legal requirements get updated, internal guidelines shift, wording that made sense two years ago might now be off-brand or inaccurate. Every time your source content changes, the question immediately follows: have the localised versions been updated to match? For general marketing copy, an outdated translation is an inconvenience. For legal and compliance content, it can be a more serious issue.
Localisation isn’t a one-off project, it’s an ongoing process. If you have a multilingual website and haven’t reviewed your localised content recently, it’s worth asking what has changed since the original translation was completed. You may find less than you expect. Or, as my client did, you may find that a thorough review is well overdue.